Ello - the good, the bad, and the ugly

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Ello is a new social network, aimed to take on Facebook by not selling peoples information. It’s invite only, and has a very sparse set of features. The good:

  • Follow people like Twitter
  • usernames like Twitter
  • focus on posting like Twitter / Tumblr
  • posts are re-shareable, full of media, more like Tumblr than FB.

The bad:

  • Execution is really bad.
  • It’s really strange to navigate and use.
  • Doesn’t work on mobile at all.
  • While the team seems to be scrambling, nothing seems to be happening.

The ugly:

  • VC funded with no business model. This is worse that Twitters year over year fail to turn a profit.
Categoryproduct-design