Don't work on the wrong thing — doing quick research

I was invited to Aspiring Founders meetup #4 to talk about how I did rapid research at n8n and Volocopter. Only aobut a hundred people came to my talk, but it was fun to share!

I shared my main learnings from a decade of research. Which can be boiled down to:

  • Talk to the right people
  • Ask good research questions
  • Disprove your hypothesis
  • Do NOT validate

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