Ello - the good, the bad, and the ugly

Ello is a new social network, aimed to take on Facebook by not selling peoples information. It’s invite only, and has a very sparse set of features. The good:

• Follow people like Twitter
• usernames like Twitter
• focus on posting like Twitter / Tumblr
• posts are re-shareable, full of media, more like Tumblr than FB.

The bad:

• Execution is really bad.
• It’s really strange to navigate and use.
• Doesn’t work on mobile at all.
• While the team seems to be scrambling, nothing seems to be happening.

The ugly:

• VC funded with no business model. This is worse that Twitters year over year fail to turn a profit.