The next step for Apple

With the launch of the iPhone Apple changed the world of computing forever. Since then Apple has fought a war against Samsung, Google and others over the dominance of the mobile market. But not a lot has really changed. Android comparison


Apple introduced the high pixel density display, Samsung launched larger displays. All the companies have introduced all sorts of bells and whistles to try to catch the interest of the consumer, but to little real effect. The basic model hasn't changed all that much from the original iPhone.

iphone comparison

Many people are thinking about and desperately trying to predict the next step. Google is launching Glass, a smartphone-like display that sits in the corner of your eye and is controlled by your voice. Most companies are working on watch-like devices based on the rumour that Apple is making one.

That got me thinking, this is an odd assumption. Why should reinventing the market require a new device? The iPhone was certainly not the first phone, nor smartphone. It was just radically smarter then the competition. Instead of launching a new type of device, what if Apple would drastically improve the devices they already have? What could they do?

The next generation: Real Touch

The central feature of the iPhone, and the iPad, is the screen. When Apple added the Retina screen the other companies scoffed and smirked claiming it would only decrease battery life. But after they got their hands on it, the entire market rapidly went with high pixel density displays.

What if Apple would add high density touch displays next? You can still use your finger as a primary pointing device. But also a stylus without lag or stutter. Maybe several people could draw and sketch together on an iPad.

The scoffs and smirks

Very few people will read this and go "wow! What an amazing and novel idea!". Most will remember the failed styluses of yester-year and think I've fallen off the wagon. But what if, just like with the retina screen, there would be no down side to these screens? What if they simple worked as magic paper?


Wacom has the technology already. Now it is just a question of price and if Apple believes the market wants this. I say Apple, because even if Samsung and Microsoft could also do this I think their implementation of it would be lacking.

Why touch works

The reason touch works is often cited, it's because it's "intuitive". But there is little talk about what makes touch devices more intuitive. We're supposed to just believe that the finger is better. But discussing with my partner Sara this morning, I think I've understood why.

The mouse

As a tech savvy person it's easy to forget all the knowledge we take for granted for using our devices. I uncovered one this I had been taking for granted, short commands. A someone who spends most of his waking time in front of a computer I started memorizing short commands and gestures many years ago. But most people don't. For most people, short commands just don't feel all that necessary. Using the mouse to point and click the bold button is simple enough. To me, it's a huge waste of time.

The touch device

On touch devices however, this problem isn't there. Either you touch the bold icon, or you don't. The only short commands that are available are gestures which, while not always intuitive, always tend to work the same way. There are only about three gestures to learn on iOS for example. This is annoying to me, because my normal power-user habits need to change. But for the market at large, it's the same interaction but finally without a mouse to get in the way.


The touch panel is intuitive because what you see is what you get. But what we, the power users, tend to forget that it's more intuitive than we believe. Because all the hidden extras that we use on older devices just aren't there.

Touch devices are leveling the playing field. And that's why we feel we still need our old devices to get real work done.