Sit up straight, I’m about to explain the secret sauce behind exceptional products.
There is a difference between products that perform poorly and products that perform well that is hard to put your finger on. Designers have been struggling to tell you about it for years. But it turns out it’s not the answer that is the problem, it’s the question.
The question is: Is it enjoyable? It’s the difference between functional and great.
Jesper Bylund 