Tracking, the flawed belief in statistics

Tracking is the basis for everything online these days. We track what content gets the most clicks to make sure we create better content. We track the ads we run to make sure our ads are targeted to the right people and that they convert well. We use tracking in all aspects of our lives to make better decisions and take the right action. But it’s not working, is it. No matter how long you stare at those numbers they don’t give you a golden bullet. So what’s wrong with this theory? Everything.
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