2020 in review

2020 looked like it was going to be an amazing year. I was expecting to make a lot of money, start at least one business, and travel a LOT…

Well you know what happened. Covid.

So instead, I got a job. Worked from home. And headed into what might’ve been a short depression. The year turned out really well in the end. But man, what a roller coaster it has been.

  1. Timeline of Events
  2. What I learned
  3. Fitness & Health

Timeline of Events


January I was working hard as hell, trying to keep it together running a small product team at a video infrastructure company.

February I was looking for new gigs and starting to worry about acquaintances getting increasingly hysterical online about this virus spreading around Asia. We still went out and saw friends.

March the lockdowns started. Now Sweden never locked down, but we were asked to keep their distance and wash their hands often. Well everyone not only did that, but most people went full on prepping mode, and quarantined at home. The capitol of Sweden even ran out of toilet paper, for some reason I still can’t understand. The place was a ghost town. I was really worried how this would hit the economy (people don’t have savings in socialist Sweden) so we did cautiously go out a few times and were shouted at by close friends… Despite following all recommendations from the public health authority. It was a strange month.

April was pretty much all closed. We were both working from home, which we usually do anyway, but the city was deserted. We did check into a luxury hotel for my birthday since all the hotel chains dumped their prices.


May finally brought the light back. We had some lovely sunny days during April, but in May it was finally getting Luke warm. I think the entire country celebrated finally being able to be outside, even being able to socialise (at a distance).
I also started a job at a huge grocery chain, working on the in-house toolset to manage grocery stores. Turns out there was some confusion about what my role was supposed to be, more designer or more developer. But I didn’t know that until much later.

June was unusually warm, a wonderful summer month! I even went swimming on my lunch hour. We met friends outside, had a champagne tasting and spent some time in the archipelago.
Oh, and I bought a hat.

July was full on summer. Since we can’t travel anywhere we took Mondays and Fridays off all of July and hung out with every friend that dared, and ate a lot of gelato.

August was unusually cold. We were at a couple of cray fish parties and I got very tired of video meetings. Actually it’s not the video that I had issues with, just unproductive meetings in general.


September was beautiful. But for us it was terribly sad, as Agnes father passed away suddenly. We spent as much time as we could with her family, but life can never be the same.

October had the last few warm days of the year. I tried to soak it all up. But it’s never enough.
We had a beautiful, corona safe, funeral for Agnes father.
I also had a health issue, with another blood clot appearing, despite eating blood thinners. Which isn’t great. And required some radical rethinking of my situation.


November was the month of change. To make time to work on my health, and my entrepreneurial things, I quit my job I only just started in May. It was a good job, with a good team. But I didn’t have my mind in a long term change process, and I needed something else. As if on cue, my friend Annelie asks me to join her company for a period to help out with some big technical projects. So I jump in at 80% time. Keeping 20% time to work on my own.

December became the cosiest month since my nephews discovered xmas. We celebrated Agnes’ birthday, every advent Sunday, and Christmas twice. The entire month was a blur of cozy Christmas celebrations.

What I Learned

Like every year, I’ve learned a lot. Too much to summarise effectively. But a few things have really stood out to me.

Alcohol is bullshit. I drink too much. Actually everybody does. We’ve had two sober months this year and I’ve always known I feel better without alcohol, but I didn’t know how big the difference was… It’s huge. So I’ve cut down to nearly nothing, and I’m really happy about it.

I’m old, and scared of success. I’ve been working on building my own projects and products since around the start of the millennium. But I’ve learned this year that I’m spending most of my time preparing and researching action instead of trying things. Well it’s time to change that. I want to create things, and life is ticking away.

How much risk is reasonable? My friend Annelie has a great mental model: how much risk would I take, if I were a Chinese entrepreneur? This really brings me clarity. I’m very under-leveraged. I should take on a lot more risk, and worry a lot less.

Sweden bores me. My best friends are international, I don’t like the climate here, not the natural one nor the intellectual one. So we’ve decided we’re moving to Berlin when the lockdowns end.

Health & Fitness

I put my money where my mouth is and paid an excellent trainer, and it has helped, but I’m also uncomfortably fat right now. I have nothing to blame but boredom.

My health is sadly not perfect. I’ve been getting more blood clots and I’m not a permanent high dose of blood thinners. It’s hard to know what this means. The doctors don’t really want to talk about what happens after something like this.

I’m probably not dying right now. Which is good.
But I think this will kill me. And probably much earlier than I would have otherwise died. I need to act accordingly.

How to move from Squarespace to Eleventy

A personal blog isn’t worth $100 a year. That’s the thought that struck me when it was time to renew my squarespace subscription a few months ago. Instead I decided to move to something more light weight.

I didn’t want WordPress, I’ve used WP a lot over the years and I’ve increasingly felt it’s old school to the point of being annoying. So I went with simple text files, and used Eleventy to render those into web pages (thanks to TDH for the tips about Eleventy).

Then it just became a struggle of finding out how to move from Squarespace to Elventy. This is how.

Export your stuff from Squarespace

Squarespace has a lot of special features. And they haven’t spent a lot of time making sure you can export it. Instead we’ll have to rely on the standard: WordPress. All your pages and blogs will be exported properly. I have no idea about anything else.

This only works before you cancel your subscription!

  1. Log into your squarespace account
  2. Click the site you want to move.
    The site you want to export
  3. Click Settings, then Advanced, then Import/Export.
    Find export in the advanced menu
  4. Choose which blog should be your main one, this correlates to what WP knows as the post type “post”. The others will get custom post types based on their URL format, in my case “journal” and “talks”.
    Choose a feed to use as main blog
  5. Click export again
  6. Wait while Squarespace creates the export XML file. This can take quite a while, since they seem to batch these export jobs in the background.
  7. Hit the download button and save your export.xml file.
    Just press download

Now comes the tricky part. If you want to import this site into a new WordPress installation, it works just like a normal WordPress import:
8. Open your WordPress admin
9. You might need to add support for custom post types corresponding with any blog feed you exported before you run the import. If you need to, here’s a guide.
10. Go to tools and click import
11. If needed, install the plugin for importing wordpress xml files.
12. Find your export.xml file and import.
13. Done!

But if you’re not interested in WordPress, and like me would like to move to a flat file cms like eleventy?

Import your stuff into Eleventy

  1. Download this brilliant WordPress to Markdown script by Will Boyd.
  2. Install Node.js so you can run the script.
  3. Move your export.xml into the script folder
  4. Open a terminal and navigate to the script folder and run the following command: npx wordpress-export-to-markdown. For advanced choices see the script guide on Will’s GitHub repo.
  5. Make sure to use the --save-attached-imagesoption so you download all the images from your old site. Otherwise these will be lost when you close your Squarespace subscription.
  6. The /output folder created is your entire site, exported as flat files.
  7. Run npx degit 11ty/eleventy-base-blog my-11ty-project && cd my-11ty-projectfrom the terminal to set up a new blog using eleventy.
  8. Copy the /output folder over into  /posts in your eleventy folder.
  9. Navigate your terminal to the eleventy folder and run npm install and then npx eleventy --serve and that’s it! Your Eleventy export is done!

That’s it! Hope this quick guide helps you get started.

I’d also recommend using Vercel to host it. Here’s the guide for taking it live with their excellent Now service.

Magazines are coming back in a big way

I noticed this trend for the first time while visiting Berlin a few years ago. Hipsters love print, and are growing bored with short form “journalism” and blogs. So magazines are coming back.

I love Monocle for their magazine, but I’ll keep spending time in Soda Books and Under The Cover to find new things to read. Truthfully though, even in these sublimely designed magazines, most of the articles are just filler. Just like in “journalism” in general.