Stories are taking over, as a media format

I loved when Snapchat introduced the Stories format. It suited the platform perfectly and became a sort of passive social channel that I used to enjoy when social media was new. But I haven’t given much thought to what the rise of Stories means, both as a platform, and as a media format.

Thankfully, better people have:

Stories is not a technology, nor is it a feature. It is a media format, or even a genre, in the way that a magazine or a murder mystery or a 30-minute television program is.

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