I loved when Snapchat introduced the Stories format. It suited the platform perfectly and became a sort of passive social channel that I used to enjoy when social media was new. But I haven’t given much thought to what the rise of Stories means, both as a platform, and as a media format.
Stories is not a technology, nor is it a feature. It is a media format, or even a genre, in the way that a magazine or a murder mystery or a 30-minute television program is.