Directly quoted from Daring Fireball:
Adam Greenfield on his tenure at Nokia:
As it happens, the value-engineering mindset that’s so crucial to profitability as a commodity trader is fatal as a purveyor of experiences. Of course you still want to produce your offering for the lowest achievable cost — but that cost is bound up in intangible, nondeterministic dimensions of design, in ways that are only partially-at-best quantifiable. It’s just not particularly wise to allow engineers to make decisions about things like product and service nomenclature, interface typography and the graphic design of icons: they’re, I daresay, not even neurocognitively equipped to do so. And yet this is what happened when I was at Nokia and, I would imagine, is happening still.
This is really interesting, not neurocognitively equipped? This is of course a bold and non-scientific statement but basically this would mean that engineers aren’t biologically capable of understanding a users experience.
That would explain a lot. 😉