At the launch of the Apple TV Steve Jobs claimed that video rentals would launch in 9 countries outside the US "soon". We've heard Apple state again and again that iTunes video is being released in the rest of the world and so far have yet to see it. But I doubt that this has anything to do with Apple, video rentals cross nations and even more so across regions seem to be the unholy grail of the movie industry. For some reason they just don't want to open the flood gates to international video services.
Let's hope this latest move by Apple can finally open a crack in that wall. Hulu EU? Yes please.