Speaking with the Independent Jony Ive, chief design officer of Apple, gave us this insight into design. I think it’s one of the most wise things I’ve read about design problems in a very long time.
It’s extremely rare to solve articulated problems. Because normal users don’t spend a lot of time thinking about what the real problem is, they simply discover annoying details. And most often, the habit of how things are done, is not the best way of doing things.