I noticed this trend for the first time while visiting Berlin a few years ago. Hipsters love print, and are growing bored with short form "journalism" and blogs. So magazines are coming back.
I love Monocle for their magazine, but I'll keep spending time in Soda Books and Under The Cover to find new things to read. Truthfully though, even in these sublimely designed magazines, most of the articles are just filler. Just like in "journalism" in general.