The mobile revolution at sime

The first day of SIME, the European tech/startup conference, was a vivid circus of great speakers with great production values. This time in Stockholm. Sime is a special sort of conference because it is focused on marketing entrepreneurship and creating a forum for entrepreneurs and investors. While similar conferences might slog through technical details while zombie hordes of coffee ingesting listeners try to stay awake, SIME is more about showmanship. Almost every session is 20 minutes or less, even for the big players, and our host, Ola Ahlvarsson, is always on stage pushing things along.

The first day was a back to back parade of speakers from the tech business, talking about where we are and where we're going as a business. The message was unanimous: > The customer is already mobile. Where is your business? - Facebook, Microsoft, Google, etc

It's an important lesson that really can't be repeated enough. I Sweden, around 40 percent of all Internet connections are through a mobile network. Some are computers but most are other sorts of devices. Around the world there is s landslide increase in mobile use, smartphones are almost half the world market of phones, there are over 100 million tablets sold, and everyone is expecting information to be ubiquitous. But companies are holding out.

Companies everywhere are waiting for others to lead, they hope to see hard numbers on why they should move to mobile before they take the plunge. There are of course a lot of really bad agencies out there, simply not able to deliver responsive web, but for the most part statistics are holding us back.

While the large players show us statistics on mobile usage. Companies have become affected by tracking blindness and can't act before the users are mobile on their sites. The problem of course, is a classic chicken and egg problem. If the site doesn't work on mobile, customers will just use other sites, and since the companies can't see mobile usage increasing they won't rebuild their sites.

SIME is all focused on pushing the message of where tech is to everyone, making sure that the users, developers and companies are all looking in the same direction. And I hope that this years focus on mobile hit the spot. Because I really don't want to be tied to my laptop.