SIME Stockholm day 1

A week ago I was contacted by Bloggbyrån to be a theme blogger for SIME, Sweden's largest web/tech conference. I would write about how the conference talked about and around gamification. I've been talking gamification since I started studying game design, long before it became a buzzword, so how could I refuse? My first day here and I'm amazed Normally the Swedish conferences are timid and partly boring events as the swedes are quite reserved and the production values are quite low. Not so at SIME. The production values are through the roof and people are talking fast to get around the room. None of them make it.

The topics are wide but the theme is central The speakers here at SIME are varied and well drilled, no slow moments for the audience. From representatives of the BBC to new web startups to multinational investors playing the piano somehow it all ties in neatly with our moderator Ola Ahlvarsson's set theme: "Passion Wins!".

My head is buzzing Not from the champagne but from the pace. The comedian wrapping up spotted my tweet and made me a bit and none of us can move more than 3 feet without talking to someone. This is not the usual environment for a Swede and for anyone interested in entrepreneurship it's amazing.

Tomorrow is another day Of SIME and with the schedule ahead of me it seems to be even more packed than today. Right now this rundown is the best I can do. Now I'm off to the bar to find out if there is more champagne and anyone interested in discussing gamification.

One more thing I was apparently the most active twitterer today, even after the comedian made fun of me, and my tweets were picked up by a Swedish newspaper and retweeted widely. Dagens media - de leder SIME twittrandet