In case you didn't know; UX week is a conference in San Fransisco that, if your into UX, you wish you were at. It has great speakers on great subjects and sounds like heaven for all us UX designers spread across the planet. Nicole Lazzaro has a presentation scheduled on the future of UX where she argues that design focusing on increasing positive emotions rather than minimizing negative experience is the future of UX development. A field where game design is leading the way.
I for one am really happy someone is bringing this up at a large conference. I studied game design for this very reason and I'm still having a hard time selling the idea to my colleagues, the notion that games are basically toys is still deeply ingrained in western culture and it's now starting to hold us back from creating better experiences.