"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works. The design of the Mac wasn't what it looked like, although that was part of it. Primarily, it was how it worked. To design something really well, you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something, chew it up, not just quickly swallow it. Most people don't take the time to do that." - Steve Jobs 1996
Most people I've talked to seem to have this conception that design is somehow visual only. Preferably graphical for the game & web business. This is a preconception we really need to change if we're ever to get mandate to properly design.
And yes, this is the last Jobs quote in a while I promise.