Why Apple is loosing money on making crappy headsets

Design is all about focus. What to focus on, what to disregard. There is limited time and no designer has the time to make anything perfect. Apple is sublime in making the 90% mostly used parts of the user experience near perfect. Except one thing.

You have an iPod, what do you listen with? You have an iPhone, what do you listen and make calls from? Apple's headset and/or head phones.

In the 2002 article Mind your language,  by Game Developer Ben Cousins, Cousins explains what to focus on to make a successful product. In short: whatever the user spends most time with. Apple is usually great at this but seem to be missing the headsets.

It's not that the headsets / head phones are bad per se. They just aren't really good. And the quality is awful, I'm on my 6th pair this year and mad as a hat when the sound goes in one ear.

Apple should really look into making a better headset, ensuring that customers are using headsets with the intended functions.