This is quoted, out of context, from developer magazine. Just to be fair. “I don't think the majority of people really care about being number one in the world.”
No?´Really? That might be because only a couple of hundred even have a chance to make that list. Leaderboards where you're way of down around the millionth place seem to loose their charm don't you think?
I'm glad Blur have good arguments behind their design choices.