Media being educated, about media?

When I saw the Fox broadcast starring Geoff Keighley, a utter quack and a very biased reporter I was outraged. Media condemning media based on complete ignorance? I foresaw a new age of darkness ahead of us.

But then a light appeared at the sky, gamers and Internet freaks mobilized and did this:
http://kotaku.com/348355/quack-gets-amazon-book-rating-spammed
They spammed the quacks book with poor ratings and included reviews that where clever satire of her own blatantly dumb remarks on the Fox broadcast. While I doubt that this will have any effect on any of the involved parties (perhaps Geoff will receive more love from the community for some time) it will almost certainly be visible in some media. Some, maybe not mainstream but it's a step in the right direction.

I can't endorse destroying the sales of a persons livelihood because of stupid remarks that person made but I feel proud to be part of the community that actually does something about what they see in the world. Voices for the people are heard on the Internet, we might not be entering dark ages just yet.