Yes it's true, EA has stepped up and defended Bioware's Mass Effect (a quality game like few others) and requested that Fox corrects their slanderous lies about their product.
Not only is this an action I can endorse and be happy about, media should never try to censure other media, but it is also a sharp kick in the teeth to all those hardcore gamers out there that haven't quite understood that companies like EA do a lot of good for the industry. Regardless of what you think of them. Don't believe me? Who else could say this to Fox? http://kotaku.com/348187/ea-calls-fox-out-on-insulting-mass-effect-inaccuracies
And for that matter, who else (yes I know activision-blizzard can, but they're hardly a month old company) could manufacture a product like spore?
Lets applaud EA and hope they win against the ignorant media censureship of Fox, then we can discuss originality and innovation. Let's win recognition first.