Capturing the Online Games Market

02-27-08

As I posted about earlier the web 2.0 applications are forerunners to a new type of game development market that is opening up online. Namely online games of which the flash games are currently most famous and seems to be the default platform in the foreseeable future.

Two large companies are apparently aware of this development as Ubisoft and Garage games have both already started delivering for the platform. While Garage games game platform is a closed network that relies on a plugin download they already have advanced 3D games up and running. Visit InstantAction and have a look.
Ubisofts upcoming Heroes of Might and Magic: Kingdoms might be delivered through flash, but it is to early to tell will HOMMK.

Time will tell but if I were a large publishing house today I’d try like hell to push Adobe to release open GL or direct X support with flash.

Read the previous post for more on the point.

Web 2.0 and twitter especially

02-27-08

If you’ve missed it by some chance web 2.0 applications are taking over the world. Not only are over a billion people online more or less constantly but more and more people are using web 2.0 apps to do work and day to day tasks.

This is a market that is a lot bigger then the games industry and since it is rapidly becoming the default state of entertainment (190 million users visit youtube each week) more game developers should be aware. Raph Koster is aware of this and is receiving flak and praise from around the internet, his latest discussion that we are loosing ground against flash games can be found here: Koster: “The web is kicking the console industry’s ass”

This might seem extreme to a lot of gamers and game developers but it is really where games were going all along. Games spearheaded the invasion of application for the PC back in the late 80ies early 90ies. Now the same people who saw the benefits of digital offices are moving these applications online. Why shouldn’t games be online as well?

And NO, a 6GB download for an MMO is NOT an online game.

Before flash releases support for 3D acceleration we’re stuck using plug-ins that most people wont download or 2D games that just aren’t as impressive today as in the golden age of NES.

But in the mean time, check out Twitter and Remember The Milk and maybe you’ll get a clue as to what the industry will be doing in 5 years.

I’ll post about games that are already taking the plunge later today.

Wii problem? meh…

02-22-08

A lot of reviewers and gamers are starting to complain about a problem that was obvous over a year ago. There are no games for the Wii.

I don’t understand this, I love my Wii. I love it as much as I love my Ipod. I look forward to turning it on, listening to the gloing-gloing theme, and messing around in the menu and settings. I use it for at least 5 minutes a month and it was totally worth the never, even once, cut price.

Well, I’ll be off now. I’m busy playing games and watching Blu-Ray movies on my PS3…

Weekly rant

02-22-08

Blizzard VP says that players would feel cheated if they introduced micropayments in World of Warcraft. This is about as dumb a report as I’ve ever seen… NO? Really? Why would they feel cheated just because they spent $300+ grinding to earn their epic gear and along comes a spoiled kid n00b and buys a complete set his first day.
Why would they feel cheated? Just the fact that Blizzards VP actually had to say this says a lot about the normal level of awareness about game design.
I know that many companies are only just waking up to the fact that more designers are needed to spot these problems early on. But I am still astounded each time someone excretes one of these ideas.

Yahtzee stole the show at GDC with another brilliant Zero Punctuation. Yes it’s crass, yes it’s cheap, but he’s also right on the money and one should never underestimate the power of really short entertainment.

 

Twitter

2010

JesperBylund.com remake

I redid jesperbylund.com, finally hosting it myself.

It includes my portfolio and blog and was designed to be an interactive information sheet about me and my work.


Since all design is iterative I can't be sure this first version will work as intended. Only testing will tell. But since it's based on cognitive processes it should be an interesting website to most visitors.

2009

Tele2.se remakes 09

Tele2.se was relaunched with a new design in Febuary of 09. The new design was created by Cordovan Digital and implemented into the CMS Reddot by myself, Jakob Neander and Tobias Lindman.

The black top was a redesign of the Business part of the site in the summer of 09. Designed once again by Cordovan Digital.

Shattered Alliance

This was my third year project at the University of Skovde. Together with a team of 18 third and fourth year students we designed and implemented everything from the engine up. We had planned a 8 player cooperative shooter with online ranking.

The game was bought by the University and was intended to be used for PR purposes at LAN parties.

Sadly, the engine development was delayed due to changing demands from the University and in the end lighting and core gameplay progression was never fully implemented.

The game was however a great success as in it's final stages it did support online ranking and up to 8 players cooperating over LAN. The University even hosted a compitition in which new students downloaded the games and ranked for most kills during a week. A price was awarded and over 200 students did compete.

2008

Dreamlords the Reawakening

Dreamlords the Reawakening was the follow up on the critical success Dreamlords. Dreamlords never had monetary success and to reboot the brand and still retain the community Lockpick Entertainment created Dreamlords the Reawakening which was something of a cross between a sequel and an extension.

The lore was the same but the game play was not.

Dreamlords the Reawakening was picked up by several publishers and published in three territories. It was commercially successful for about a year before the economic crisis hit us and bankrupted the company.

Dreamlords the Reawakening is still being developed by active community members and former devs.

Dreamlords

Dreamlords was the brain child of a group of student from the university of shoved. It was a unique mix of RTS gaming and web based long term strategy.

The game was released to critical success but we never broke even. Dreamlords also lost a number of developers as the profitability shrank at the same time as interest from other game developers grew.

Grim Breed

Grim Breed was my second year project at the University of Skovde. It was a RTS game designed to be simplistic but offer a unique UI that let players issue complex orders to troops with ease.

The game was severely hampered by an external pathfinding library that we found out to late was not up to the challenge of guiding such a large number of units. The game was a great success for the members of the team and is to this date one of the most successful game projects to come out of UoS.

who am I?

what do I do?

I'm just a really tall guy who happens to love to understand what people do and why.

I fell in love with what engages people early on and decided digital entertainment and products were the way of the future.

I work smart, not hard, to find the details that matter. And I love to see people feel my work without really percieving it.

IF you need this knowledge or the effects of it, I'd be happy to share it with you. Follow or contact me:

I design for interaction. No matter what the product or service.

And I make that interaction fun. Interaction and fun are closely connected, it's harder to create fun without interaction, most people just don't know why.

Ease of use and simplicity is a side effect of designing for interaction, and all my work echo this effect.

Jesper Bylund CV Download my CV

jesper bylund.com